The Official blog of Dark Matter, Inc.

Great article about how finance guys view the iPhone. Essentially, the point that’s being made is that iPhone is better suited for commercial environments and is primarily geared for data consumption, not data entry like some of its competitors. Furthermore, there seems to be a real lack of functionality on the app side as most iPhon applications are not geared for perfroming hardcore business functions e.g. CRM, lead management etc.

There’s no doubt that the iPhone is a marketer’s dream. I mean, you’ve got a device that is 24/7 with incredibly high engagement levels and built-in social opportunities. But, what really makes the iPhone great for marketers comes down to one thing, video. At the end of the day all of the talk about 3G this and 4G that is about being able to move video around. The current iPhone is built for streaming video, one of the reasons for its popularity. And plenty of advertisers from Nikon to Burger King have already tapped into its 20 million users, not to mention the iPod Touch which has about another 15 million. You can stick video in an ad, connect to it in a youtube link or even use it in a downloadable app . It’s omnipresent and quite frankly if you don’t understand that it’s how people are consuming content online and on smart phones then you’ve got some catching up to do.