Amazon.com is No. 1 in relevance, consumers say

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The e-retailer beat out major multichannel retailers such as Target and Wal-Mart.

Consumers say Amazon.com Inc. is the retailer that is most relevant to them and their shopping preferences, according to the results of a consumer survey conducted by Brodeur Partners, a communications company.

Amazon.com, No. 1 in Internet Retailer’s Top 500 Guide, beat out 20 other national retailers to take the top spot. Rounding out the top five finishers in order are Target Corp. (No. 22 in the Top 500 Guide), Wal-Mart Stores Inc. (No. 6), Best Buy Co. (No. 11) and Costco Wholesale Corp. (No. 16.) More than 2,000 consumers between the ages of 18 and 65 took part in the online survey, which was conducted in November.

Amazon.com has clearly cracked the code when it comes to being relevant to American shoppers,” says Brodeur Partners CEO Andy Coville.

http://www.internetretailer.com/2012/04/05/amazoncom-no-1-relevance-consumers-say