Forrester study finds small percentage of adults use foursquare

Description

The study found that only 4% of the adult, Internet-using population has used any kind of location-based service, and just 1% of all adults check into a location at least once a week.  By contrast, more than 11% of Online adults have used Twitter, and an estimated 28% of all Internet users have signed up for Facebook. Diving deeper into the demographics of LBS apps, the study found that users are likely to be 19- to 35-year-old, college-educated males who are “influential among their friends and family.”

From: MobileMarketingWatch Posted on 27 July 2010

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